About us

Source: Global partnership for Education

2019 statistics

Six out of ten children globally do not achieve minimum proficiency in mathematics and reading skills while 91% of children in developing countries do not achieve this.

Did you know that infants who are more physically active and explore more at the age of 5 months show more success in school at age 14 (Bornstein, Hahn, & Suwalsky, 2013) or that playing the violin improves mathematical skills (Dr. Lawrence Parsons)? Children are intrinsically motivated to play, which makes it fertile ground for learning and developing new skills. During play, children can take charge, making choices about what they do and how.

In the past few decades, research has repeatedly shown that play experiences are not merely fun, nor just a way to pass the time along the way to adulthood. Instead, play has a central role in learning and in preparing you for challenges later on in childhood and through adulthood… but not, but not all play is learning, and not all learning is play. Therefore, Growd set out find activities that are socially interactive, meaningful, actively engaging, age appropriate and are best suited for high impact learning.

About Growd

Growd was officially launched in May 2019 by Angie and Matt, two parents striving to create an environment where their children and other children would enjoy and genuinely love learning. Growd works with parents of children below the age of 14 years  to find, design and match them to co-curricular activities such as music, sports and arts that improve their child’s academic performance in Mathematics, English and Science.

Growd began it’s journey with a 5 month pilot project consisting of 50 families, 78 children and 60 providers of co-curricular activities. During this time, Growd worked with the families and the children to find their product-market fit and to prove that their hypothesis was correct.

At the end of the pilot project, Growd was able to prove that learners improve their grades by 2 grades, there were improvements in class attendance, notable improvements in behaviour, improvements in mental wellness and through the parent community, changes in nutrition and health were also noted.

A year since launch, Growd is home to over 400 providers offering more than 450 activities, with hundreds of families connected and growing rapidly.

our great staff

Meet the team

Angie Madara

Angie Madara

Founder & CEO
Matt Gray

Matt Gray

Founder & Advisor
Oliver Stephen

Oliver Stephen

BD & Product Lead
Owen Omondi

Owen Omondi

Kenya Country Manager
Emily Were

Emily Were

Customer Success Lead
Fifi

Fifi

Head of Happiness
GROWD PRESENTS:

Mindful Kids, Resilient Students

Did you know that children who practice mindfulness have higher emotional intelligence, better focus and attention in class and more?
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